6 Discontinued Beauty Products I Miss
This post is brought to you by everything we lost during lockdown.
1. Wet’n’Wild Cushion Foundation
This post was inspired by the number one beauty product I miss: Wet’n’Wild Cushion Foundation. When I tell you this foundation was one of the the best on the market, I mean it. I recommended it to so many friends who wanted a foundation, but didn’t want a foundation (iykyk). And then, around 2020, it disappeared from shelves.
What was so great about it? The shade range was decent (not that great, but also not the worst?), especially for an $8 drugstore foundation. It lasted for quite a while. The finish was extremely skin-like, with really good coverage for how light it was. Did I mention it was also $8? You can’t get anything for $8 anymore and maybe that’s why I’m nostalgic for this foundation. Wet’n’Wild, if you can hear me, please bring this back, I miss it so much.
2. TooFaced Peach Foundation
Listen, if you were sensitive to fragrance, the TooFaced Peach line was not for you, but I loved this foundation. It was peach scented. I know what you’re thinking: Michelle, what the actual f*ck. In my defense, it had an amazing range and it smelled like candy. I’m a simple woman.
This foundation was discontinued in late 2021/early 2022 as far as I can tell, but I think it had disappeared from stores far earlier than that. RIP Peach Perfect, you were peach perfect.
3. TooFaced DewYou Foundation
Keeping the foundation theme running and the scented foundation theme running, around the time TooFaced released Peach Perfect, they also released the Tutti Frutti line, which featured a watermelon-scented foundation called Dew You Foundation. Peach Perfect was an extremely matte foundation, perfect for very oily skin. But if you were someone who needed a bit more moisture in your foundation, Dew You was perfect: it was still full coverage, but not nearly as mattefying. But it was also still fantastic!
I can’t find official confirmation of when this was discontinued, but it’s definitely gone. I suspected a watermelon scented foundation was just too much for the general public. I’ll miss you forever, Dew You.
4. BITE Beauty Lip Crayons (& Agave Lip Mask)
BITE Beauty sent me a PR box once and for that, I’m forever grateful. I received multiple lip crayons and lipsticks from them over the years in PR, especially when my blog was poppin’, but during the height of the pandemic they rebranded to Lip Bar. Lip Bar is primarily brick-and-mortar now and focused on basically build your own lip products. They no longer have the incredible lip crayons (Glacé was easily one of the best lip colors of the mid-2010s, I said what I said!!) and everything they made was scented like gummy worms. (Can you sense a trend here? I love scented things.)
They also had incredible lip masks in various flavors, but the OG unscented agave lip mask was so good, sometimes I get sad. In a world of lip balms and masks these days, BITE did it before everyone else and they did it right. My lips haven’t been the same since I used the last drop of my agave lip mask.
Word on the street is that BITE closed due to sales slowing down, mainly due to reformulating their products. I don’t know how true that is: one moment they were here and the next they were gone. RIP, someone find me a Glacé dupe.
5. Bath & Body Works Liplicious
What y’all know about LIPLICIOUS??? These dessert-scented lip glosses existed around 2008-2010 I think (my internet research isn’t giving me much.)
I personally owned the chocolate covered strawberry and I think the dark purple one in the top row above. (I think it was grape.) They were so sticky, so gloopy, and they smelled so sickly sweet. I loved them. They were also so, so cheap too. Everything was cheap in 2010 compared to now, but what I wouldn’t give to pull that chocolate covered strawberry scented gloss out of my Hot Topic purse one more time.
6. Revlon Color Burst Lip Butters
It’s my personal theory that this is one of the FIRST viral beauty products that launched the beauty obsession from 2015-2019. These lip sticks weren’t revolutionary, but they were everywhere. And I mean, everywhere. These came out in 2011/2012 and I still remember rushing into my local Walmart to find one. They were on every blog, in every YouTube video. They were viral. The only color I could find was Candy Apple, which was a bright, orange-based red. It was cute, but there were better colors. These also stayed popular even through the matte lipstick moments of 2016-2018.
If Revlon brought these back, I’d bet they’d still be as popular; my suspicion is that the matte craze made them change their tactics, but in the current makeup era, these would be so popular. Make them a little more moisturizing and bam! We’re back in business, baby. (Call me, Revlon!)
Honorable Mentions
The Rimmel London x Kate Moss Lipsticks (aka we all nearly died in a stampede trying to find the Retro Red color)
Covergirl Katy Kat Line (Katy Perry’s shockingly good collab)
Not a discontinuation, but a reformulation and then a rebrand — the Kat Von D OG Tattoo Eyeliner was the darkest, sharpest liquid eyeliner ever made and they ruined it. RIP baby I’m sorry about what they did to you.